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Consumer Lifecycle Management: Moments that Matter
Tuesday, April 22

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Throughout vehicle ownership, information passes across every imaginable channel. OEMs and dealers need to capture data, then analyze and act on critical information throughout the customer lifecycle to improve the brand’s relationship with the consumer. This webinar will explore how to make moments matter throughout the automotive consumer lifecycle. FREE

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Enhance Your Virtual Call Center and Never Miss Another Call!
Wednesday, April 30
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Do you know how much revenue your dealership is losing from unanswered calls? Joined by special guest Greg Hammond, a data specialist with DealerSocket, DMEautomotive's Lance Zumalt will walk you through the reality of what happens in your store when a phone rings. Sign up to ensure your customers get first class treatment every time they call your store! FREE

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So Many Screens, So Little Time: Reaching Car Shoppers Across Devices
Thursday, May 8
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45% of automotive shoppers actually use their devices on your lot, checking-up on what you're selling, while you're selling. But the decision your dealership needs to make is not what type of mobile technology to use. It's what kind of mobile experience to design. This next-level webinar will challenge you to start looking at mobile from a new perspective. FREE

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How to Turn Online Shoppers into On-The-Lot Buyers
Wednesday, May 14
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The internet has turned the average Joe into the pro when they walk into your dealership. Consumers are making decisions online before you have a chance to talk to or even see them! Attend this webinar to hear online operations expert Patrick McMullen present insights into how to make your dealership the one consumers notice and choose online. FREE

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To learn more about our webinars, or to sponsor a webinar or to get a copy of a receipt, contact Sarah Gorajek, Online Events Manager, at 1-313-446-1660, or email her at sgorajek@autonews.com


ARCHIVED WEBINARS
Top Social Media & Reputation Tips from Award-Winning Dealers
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On-Demand Until 4/2015. In today's connected society, it would be unrealistic for any business to think that they could truly succeed at connecting with customers and building their brand without overseeing their social media and online reputation. Alexi Venneri has worked with thousands of dealerships to develop social media and reputation management strategy. During this webinar, Alexi will share their secrets of success with you! FREE » Watch the webinar

The Senior Executive Dilemma: Linking Strategic Plans to Daily Execution
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On-Demand Until 4/2015. Do you file strategic plans until the next planning cycle, or worse, only take corrective action after a full year of execution? What if you could gauge progress against strategic plan goals as it happens, continuously leveraging updated forecast information as market conditions change? During this webinar, Microsoft will discuss how automotive suppliers can turn this what if scenario into reality! FREE » Watch the webinar

Winning with Creativity: How to Get Mail and Email to Work for You
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On-Demand Until 3/2015. Direct mail brings in some of the highest ROIs compared to other marketing channels. Add to that a campaign that includes your customers email inboxes and you have a formula for success! Join this webinar to learn how to power up your marketing pieces and find out what it takes to win with mail. FREE » Watch the webinar

The Three C's of Auto Shopper Engagement: Consumers, Choice & Clarity
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On-Demand Until 3/2015. Today, auto shoppers expect to see more than just an image gallery while they window shop online. To provide that experience your website needs to be an interactive and engaging destination. Attend this webinar to get a comprehensive look into measuring, influencing, and increasing shopper engagement on your dealership's website. FREE » Watch the webinar

Attracting the Next Generation of Car Buyers Through Practical Digital Technologies
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On-Demand Until 3/2015. An emerging challenge facing auto companies is a new breed of consumer that embraces digital technologies such as mobile and social. Are auto companies prepared to answer the call? Join IBM experts as they provide a live demo of a social listening tool and an overview of how the common challenges can be mitigated and even avoided. FREE » Watch the webinar

Mobile Marketing Success - What You Need to do TODAY to WIN
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On-Demand Until 2/2015. The auto industry is hungry for tested, actionable steps that can be taken to get more out of their mobile marketing investment. This webinar will demonstrate the importance of mobile adoption and provide an easy-to-grasp, step-by-step guide that dealers can use immediately to get more out of mobile. FREE » Watch the webinar

Navigating Mobile Marketing: A Dealer's Guide to Winning Mobile Shoppers
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On-Demand Until 2/2015. In 2014, mobile usage will surpass desktop usage. In fact, at Cars.com, nearly half of total traffic comes from hand-held devices. Shoppers have entered the mobile fast lane, and if your marketing isn't in-sync you may be missing opportunities! Learn how shoppers are using mobile devices to decide what and where to buy, and how to update your dealership's marketing and showroom experience with a mobile-first approach. FREE » Watch the webinar

In a Digital World, What Has Happened to the Road to the Sale?
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On-Demand Until 1/2015. Did you know that 92% of Americans do not trust car salesmen? With digital options at their fingertips, the customer is altering the road they take to the buying a car, and avoiding the in-person sale. Gain insights into how you can build trust and value with today's internet savvy consumer. Learn how to build your dealership around the digital road to the sale, and how to close the consumer at each step. FREE » Watch the webinar

Engineers - A Scarce Commodity: How to find, attract and hire the help you need
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On-Demand Until 1/2015. Are you expanding capacity but unable to recruit talent? This webinar will improve your hiring success! Executive recruiter Steve Wassman -- a specialist in filling automotive product development and manufacturing positions -- will provide strategies for identifying talent and give tips for making your hiring bid successful. » Watch the webinar

Global Manufacturing Supply Chain: Don't Be the Weakest Link
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On-Demand until Dec. 2014. It's one thing to engineer a great car; it's another to get it produced on the plant floor. Join Chris Chapin, manufacturing solutions expert and MES Lead for HP, as he examines key MES capabilities that align to business drivers, and how manufacturers can overcome pressing challenges. Learn strategies that can strengthen MES systems across your entire manufacturing enterprise. FREE » Watch the webinar

5 Essential Strategies for Improving Pre-Owned Retail Performance
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On-Demand until Nov. 2014. The ability to take data, then take action, will separate the best automotive retailers from the rest of the pack. Attend this webinar to learn 5 actionable strategies that will allow you to gain greater visibility, mitigate aging inventory risk and set value based pricing across your pre-owned operations at both store and group level. FREE » Watch the webinar

What Influences Consumers? Explore the Path to Purchase for Automotive Shoppers
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On-Demand until Nov. 2014. A must attend for industry marketers, attendees will get a detailed look at the consumer decision journey specific to the automotive space. Explore this two-phased study which first examines the influencers, then moves beyond behavior to explore the underlying needs of the auto buyer. FREE » Watch the webinar

Building the Best: Win, Train and Retain Top Talent
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On-Demand until Nov. 2014. Attend this webinar to learn lessons in retention, innovation and training from the second annual Best Dealerships to Work For event. Hear from a dealer who is driving change at his store as well as Best Companies' expert on trends in retail excellence. The 2014 Best Dealerships To Work For program will begin taking submissions soon, find out what it takes now to make the list - sign up today! » Watch the webinar

Take Back Your Profits: Change the Way You Source Wholesale
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On-Demand until Nov. 2014. Are you getting the inventory you need, when you need it? Advancements in technology now provide complete visibility into all wholesale inventory nationwide, giving dealers the power to buy smarter and faster. What do you need to do to leverage these changes and the new tools on the market? Join this webinar to find out! FREE » Watch the webinar

The C-Suite Perspective – Executive Insights on a Changing Automotive Landscape
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On-Demand until Nov. 2014. For IBMs the newest C-suite Study in 2013, we spoke with 185 automotive executives across 22 countries and in six different roles. The insights generated from these conversations have yielded powerful conclusions on where the industry stands and where it is heading as told by the executive leaders of this uncertain journey. FREE » Watch the webinar

The Mobile Consumer: From sales to service, adapting automotive to the new normal
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On-Demand until Oct. 2014. Hundreds of millions of marketing dollars are spent trying to reach today's automotive customer who, more often than not, has his/her head down, looking at a glowing 3-inch screen. But the mobile consumer is a target that can still be hit! Join this webinar to gain an understanding of how to interpret mobile user behavior and the best responses when consumers engage through mobile channels. FREE » Watch the webinar

Dataium Study: Driving Lead Generation and Shopper Engagement on Dealer Websites
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On-Demand until Oct. 2014. Dataium president and co-founder Jason Ezell will review results of a recent study measuring the impact of chat in the online shopping process. Learn how behaviors of shoppers who engage in chat compared to those who don't, how chat in online advertising impacts conversion rates and how chat affects website metrics. FREE » Watch the webinar

Connecting with the Consumer to Drive Brand Loyalty
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On-Demand until Oct. 2014. Connected cars, digital communications, social media and apps create an opportunity for manufacturers to understand the auto consumer like never before. What automotive marketers choose to do about it is what matters. Join this webinar to explore the precise events in the owner experience that build or erode brand loyalty and how to drive growth in market share based on this new understanding. FREE » Watch the webinar

Data Security: Are You Putting Your Customers at Risk?
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On-Demand until Oct. 2014. What key aspects should vehicle dealers include in their data security plan? Join this webinar as automotive retail experts present a broad coverage of why dealerships are targeted by hackers, why a plan is needed, and key pieces to include in the plan. You will also learn to identify your data and how your vendors manage it, and what to do when there is a breach in security. FREE » Watch the webinar

3 C's Driving Auto Finance: Compliance, Cost Efficiency, Customer Information
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On-Demand until Oct. 2014. Auto financing is often a consumer-confusing industry. Today's buyers are leery about signing up for debt and selecting lenders. Further deteriorating customers' perceptions of auto finance are new regulators that focus on indirect lending. All of this brings the opportunities for end-to-end processing solutions! Join this webinar to learn the challenges to be faced by auto financiers and the opportunities within reach. » Watch the webinar

Is Your Digital Dealership Attracting Today's Gen Y Buyers?
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On-Demand until Oct. 2014. Did you know that the traditional buying funnel does not apply to the Gen Y decision-making process? Don't miss this webinar that presents unique, proprietary insights into how and why today's 20-30 something car shoppers behave online. You will learn how to develop a more successful online strategy for appealing to and converting this critical yet elusive demographic into buyers at your dealership. FREE » Watch the webinar

How the Digital Worker is Transforming Manufacturing Operations
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On-Demand until Oct. 2014. Few technology advances have found their way to the shop floor, but the reality is that employees as consumers are already very familiar with popular programs! It's only logical that employees could quickly adapt to a digital manufacturing environment. Join this webinar to hear how you can leverage cloud, business analytics, social, and mobile technologies to transform your shop floor operations. FREE » Watch the webinar

He Said, She Said: Dealers Dish on Chat
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On-Demand until Sept. 2014. As consumers demand “right here, right now” interactions, website chat is critical. This webinar answers some of the toughest questions about implementing chat, such as: do people who chat actually visit the dealership, and does chat help dealerships sell cars? Case studies will be presented along with expert insight. FREE » Watch the webinar

Your Telephone Process and Your Financial Statement
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On-Demand until Sept. 2014. Discover the real impact of your business telephones personality! We will review key metrics from more than two million audited business calls to dealerships in North America. Find out where you stand in key metrics that drive your profitability, market share, retention and your Customer Service Index. Your customers tell you every day how to increase your profitability you just need to listen. » Watch the webinar

Service Reminders are Broken! The 5 Pillars of Successful Retention Marketing
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On-Demand until Sept. 2014. As vehicle service intervals continue to increase, so do the dollars dealerships lose in marketing programs and service revenue. Supported by real world dealership results and DMEautomotive research, this webinar will present attendees with the 5 pillars of highly successful service retention marketing programs that will start bringing the customers back into your service lane! FREE » Watch the webinar

The IBM Research Global Technology Outlook 2013
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On-Demand until August 2014. Since 1982, IBM Research's worldwide community of top scientists has created the Global Technology Outlook (GTO). The GTO is a comprehensive analysis that identifies and evaluates significant, disruptive technology trends that will lead to industry changing products and services over a three- to ten-year period. » Watch the webinar

F&I WEEK Online Conference
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It's over... but it's not done! View all of the session recordings on demand today! Don't miss the ONLY digital event focused on improving profitability and success of the F&I department. » Watch the webinar

A Better Buying Experience: Secrets of Wholesale Acquisition
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On-Demand until August 2014. Leading dealerships are using the latest technology to acquire the best vehicles nationwide at competitive costs. Don't miss this webinar with speaker Chris Hill, manager of Customer Education with Manheim's Wholesale Institute, who will share the secrets of these leaders with you! FREE » Watch the webinar

Big Data Pioneers: Volvo Case Study
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On-Demand until August 2014. Amid an eco-system of fierce competition as well as open innovation, Volvo is a pioneer in the field of big data and telematics. Join Dr. Magnus Kuschel, Head of Service Innovation at Volvo Group Telematics, to learn how the company uses analytics to develop sustainable products and processes, and increase customer satisfaction. FREE » Watch the webinar

Buying and Selling - Your Dealership Market Forecast
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On-Demand until August 2014. Prospective buyers and sellers can't miss this webinar! You don't need a thermometer to know that the current dealership buy/sell market is hot, but do you know what buyers are willing to pay and what franchises are of greatest interest? Experts will also cover the current blue sky multiples, ROI expectations of buyers and the significant effect of market timing. » Watch the webinar

Using Retail Performance Metrics to Drive a Value Pricing Strategy
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On-Demand Until July 2014. Identifying effective inventory-management and pricing strategies has never been more critical for your pre-owned business. Join this webinar to learn cutting-edge techniques dealerships are using to gain better visibility and control of pre-owned retail operations from both a store and group level. » Watch the webinar

How to Prevent 'Family Issues' From Ruining Your Dealership
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On-Demand Until July 2014. Mismatched expectations, unrealistic demands, entitlement, and selfishness are but a few sources of distress when it comes to managing a family owned dealership. But conflicts can be avoided! Join Hugh Roberts as he shares insight he has gained in counseling auto dealers in estate and succession planning for more than three decades. Save your family and your dealership, sign up now! » Watch the webinar

Opportunity Isn't Knocking - It's Texting and Chatting. What's Your Answer?
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On-Demand Until June 2014. Waiting for online shoppers to phone or submit a form is so 2003. Chat and text based communications help businesses connect with customers NOW. Walk away with KPIs and an ROI formula to see how chat and text may help you sell more cars, plus guest panelist Ryan Wein, Senior Manager of Internet Sales at Kia Motors America will provide a customer's point of view. Cost: FREE » Watch the webinar

The Hunt is Over - Your Path to Better SAP CO-PA (Profitability Analysis)
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On-Demand Until May 2014. Are you hunting down business analytics? Is it necessary to make a request to the IT Department for a custom report? This doesn't have to be the case; there is a better way. Attend this webinar to learn about the interoperability experiences from Microsoft's own deployments, resulting in improved user experience and increased agility. Cost: FREE » Watch the webinar

Mission Possible: Embrace Leasing and Boost F&I Revenue
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On-Demand Until May 2014. Is your dealership positioned to take advantage of the growing leasing market? Led by experts from Ally Financial, this webinar will review marketplace changes driving an increase in leasing, the potential for incremental sales and F&I profitability and the link between leasing and customer loyalty. Cost: FREE » Watch the webinar

Improving Customer Experience & Brand Relevance via the Connected Vehicle
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On-Demand Until May 2014. Connected car penetration is projected to increase globally 60% by 2017. Today's automotive company must not only navigate the technical challenges to remain competitive but leverage this trend to provide a differentiated customer experience. Learn how automotive companies are gaining clarity and improving the customer experience. Cost: FREE » Watch the webinar

Get Off the Service Discount Treadmill* And Keep Your Customers for Life.
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On-Demand Until May 2014. Are you trying to recapture lost customers with express service and discount coupons? Then offering more coupons and deeper discounts when that doesn't work? If that strategy is not working attend this webinar to give your service department the strategy it needs to retain more customers today, while boosting your Service Department profits! Cost: $99 » Watch the webinar

Online Strategies for Capturing Gen X and Gen Y Car Shoppers
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On-Demand Until May 2014. Analytics expert Pat Ryan Jr. will provide attendees an exclusive look into unique cutting-edge research of Gen X and Gen Y vehicle purchasing behavior. Discover how this coveted buyer segment is using the internet and their mobile phone to help make purchasing decisions. Cost: FREE » Watch the webinar

Why Can't They Just Answer the Darn Phone?
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On-Demand Until May 2014. This webinar will examine the cold, hard, sometimes painful truth of what really happens when the phone rings at your dealership. Is anyone answering? What about afterhours? Attendees will learn to identify obstacles surrounding inbound call handling and then get a solution that will generate profit. Cost: FREE » Watch the webinar



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