Columnists

KEITH CRAIN

Automotive News editor-in-chief
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Katayama was quite a rebel

It is a feat in itself to live to be 105. But in that longevity, Yutaka Katayama, the long-retired head of Datsun and Nissan in the U.S., became a legend. Mr. K, as everyone called him, put Datsun on the map. As a young rebel within Nissan, he was ... 12:01 am U.S. ET | March 2

STAFF COLUMNS

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De Nysschen, 'Dare' I say, needs a better plan to reconstruct Cadillac's image

It seems nothing gets people chattering these days like Cadillac, a brand in transition. So when reporter Richard Truett took to autonews.com last week with an "open letter" to Cadillac boss Johan de Nysschen, reactions poured in. Here is Truett's ... 12:01 am U.S. ET | March 2

MARK RECHTIN

Automotive News Los Angeles bureau chief
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Marketers: Auto purchase funnel is dead

LOS ANGELES -- Awareness. Consideration. Preference. Purchase. The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time ... 12:01 am U.S. ET | May 19

JASON STEIN

Automotive News publisher and editor
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Marchionne still goes his own way with tell-all strategy

Some called the concept audacious (eight brands, 14 speakers and 19 PowerPoint presentations -- in one day?). Others compared the 10-hour session to a "hostage situation." And most couldn't believe the detail -- "there are 87 pages in the Fiat brand ... 12:01 am U.S. ET | May 12

GUEST COLUMNISTS

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Raise recall repair rates to prevent deaths, injuries

Our first meeting was a little awkward, taking place just moments before we both testified before a U.S. Senate committee investigating deaths and injuries from rupturing Takata airbag inflators. One of us was injured by an inflator in a car ... 12:01 am U.S. ET | March 2

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