Columnists

KEITH CRAIN

Automotive News editor-in-chief
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It was one heck of a night

Last week, the Automotive Hall of Fame celebrated its 75th anniversary and inducted four people. I was very honored to be one of them, along with data guru Dave Power; Ferdinand Piech, chairman of Volkswagen AG's supervisory board ... 12:01 am U.S. ET | July 28

STAFF COLUMNS

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Road to mythical 54.5 mpg not likely to change

So how goes the long, steep climb to corporate average fuel economy of 54.5 mpg by the 2025 model year? Pretty well, according to speakers at a University of Michigan Transportation Research Institute conference last week. But even ... 12:01 am U.S. ET | July 28

MARK RECHTIN

Automotive News Los Angeles bureau chief
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Marketers: Auto purchase funnel is dead

LOS ANGELES -- Awareness. Consideration. Preference. Purchase. The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less ... 12:01 am U.S. ET | May 19

JASON STEIN

Automotive News publisher and editor
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Marchionne still goes his own way with tell-all strategy

Some called the concept audacious (eight brands, 14 speakers and 19 PowerPoint presentations -- in one day?). Others compared the 10-hour session to a "hostage situation." And most couldn't believe the detail -- "there are 87 ... 12:01 am U.S. ET | May 12

GUEST COLUMNISTS

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Pressure builds on suppliers to team up

When ZF Friedrichshafen AG announced plans to acquire TRW Automotive, media reports focused on their combined sales of about $40 billion, which would rival behemoths such as Bosch, Denso and Magna. Fair enough, but it might make ... 12:01 am U.S. ET | July 21

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