Ryan Beene

Online video has changed how auto marketers connect with customers
Online video has redrawn the boundaries of auto marketing, giving companies a chance to sketch a broader story line around their products, break the conventions of TV and ...

Auto marketers want TV viewers to reach for another device
TV promotions still reach the biggest audiences, but auto marketers say the greatest untapped potential lies with consumers poised to use other devices to respond quickly ...

Hyundai sets new TV spots to reggae beat
A remix of the Bob Marley song "Three Little Birds" will be the soundtrack for TV spots in a campaign touting the package of safety and maintenance services included with ...

Automakers grow adept at targeting ads to Internet surfers
The digital age has spawned effective ways for auto marketers to swipe customers from competitors. ...

Mitsubishi hints at subcompact for U.S.
Desperate for new models to bolster their limited lineup, Mitsubishi dealers recently got a glimmer of hope with news that an entry-level sedan may arrive stateside in 20 ...

Mazda volume skids 4th straight month
Mazda once again watched the auto industry's recovery from the sidelines as it posted its fourth straight monthly U.S. sales decline in April. ...

Big plans, bad karma: How Fisker fell apart
The roots of Fisker Automotive's precarious state go back several years, to a time when the company and the Department of Energy established unrealistic sales goals for a ...

'Game changers' will star in Mazda6 launch
An innovative surfer, pioneering Olympian and others who Mazda calls "game changers" will help launch the redesigned Mazda6 mid-sized sedan in an advertising campaign kic ...

Kia prices Cadenza large sedan at $35,900
Kia has set the starting price of its new range-topping Cadenza sedan at $35,900, including shipping, to target the high-end of the large sedan segment. ...

Hot Hyundai-Kia hit icy patch in first quarter
Hyundai-Kia U.S. retail sales, excluding fleet sales, totaled about 248,900 vehicles in the first quarter, down 9 percent from last year. Meanwhile, major competitors all ...

Massive Fisker layoffs may be prelude to bankruptcy
Absent an 11th-hour financial lifeline, a bankruptcy filing for Fisker Automotive looks likely soon, company sources said after the startup maker of hybrids fired three-q ...

Mazda revising store plan; goal is upscale look
Mazda is developing new designs for its U.S. dealerships even as dealers continue to adopt the brand's 10-year-old Retail Revolution facility program. ...

Fisker faces suit alleging failure to give advance notice of dismissals
Fisker Automotive, hours after dismissing about 75 percent of its employees, was hit with a federal lawsuit accusing the company of breaking the law that requires employe ...

Kia down again; March sales fall 15%
Kia Motors America’s March sales tumbled 15 percent from the all-time monthly sales record set in March 2012, the company said today. ...

Hyundai volume drops 2% on tight Sonata supplies
Hyundai Motor America today said its U.S. sales fell 2 percent in March as Sonata sales fell because of inventory limitations, more than offsetting record sales of its co ...

Jeep to sell new Cherokee in China
Jeep will sell the new Cherokee mid-sized SUV in China, Jeep CEO Mike Manley says. It did not sell the Cherokee's predecessor, the Liberty, in China. ...

Hyundai dealers get up to speed on quick lubes
More than 80 Hyundai dealerships have signed up for Car Care Express. The program helps dealers adopt best practices for speedy oil changes, vehicle inspections, tire rot ...

Mitsubishi says new Mirage will get 40 mpg combined
Mitsubishi Motors North America says its new Mirage minicar will get 40 mpg in combined city and highway driving. ...

Ford seeks best real-world mileage measurements
Carmakers that figure out the best ways to help consumers measure their real-world fuel economy could enjoy a competitive advantage, Jim Farley, Ford's global marketing c ...

Kia bares its new Soul in New York
The redesigned Soul introduced by Kia today at the New York auto show has new sheet metal, a stiffer body, a longer and wider chassis and powertrains that deliver more to ...

Kia compact coupe, hatchback go turbo
Most compact cars are engineered to be a means of affordable transportation for the masses, often sacrificing fun for practicality. With its redesigned Forte lineup, Kia ...

Kia's challenge: Keep the heart in the Soul
It's an age-old problem: how not to screw up a smash hit when you design the successor. Thus close attention will be paid to the second-generation Kia Soul at the New Yor ...

Hyundai will alter upscale sales strategy
Hyundai plans to create retail marketing procedures for its Genesis and Equus nameplates as it prepares to launch a second generation of the upscale cars. ...

Hyundai concept previews Genesis Coupe
Hyundai's bold HND-9 luxury coupe concept, which debuts this week at the Seoul auto show, likely hints at the design of the next Genesis Coupe. ...

New Mazda3 coming to U.S. dealerships this fall, sources say
Mazda, working to surpass 300,000 U.S. sales for the first time since the mid-1990s, plans to have its redesigned Mazda3 compact car in U.S. dealerships this fall, Aut ...