Dave Guilford

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Recent articles

Why Toyota can set the car-tech agenda

1:28 pm U.S. ET | June 29
Alix Partners assessed the ability of automakers to pay for the cool but expensive technology about to flood into vehicles. Perhaps to no one’s surprise, Toyota was ...

Big shoes to fill at FCA ahead of UAW talks

12:01 am U.S. ET | June 15
With Al Iacobelli's surprising departure on the eve of this year's UAW negotiations, his replacement, Glenn Shagena, will have to get up to speed quickly. ...

Sergio's merger talk could mean more heartburn for FCA workers

1:29 pm U.S. ET | May 28
Reaction to Sergio Marchionne's campaign to spur mergers has focused on other automakers, who seem notably unenthused, at least in public. But I wonder about the reaction ...

The easiest path to good supplier relations? Meet your targets!

11:30 am U.S. ET | May 19
After seeing the latest "Henke Report" on supplier-OEM relations, I strongly suspect that the biggest thing that automakers could do to win a little supplier love is fund ...

Which road to self-driving tech will win?

12:01 am U.S. ET | May 11
The auto industry has an increasingly bipolar view of autonomous vehicles. The basic question is whether to go all in or install limited doses of self-driving technology. ...

Which approach to autonomous driving will win?

3:57 pm U.S. ET | April 29
When it comes to autonomous driving technology, the basic question boils down to whether to go all in or install it in limited doses. ...

A GM-FCA hookup? 'Put' it in perspective

12:01 am U.S. ET | April 20
Perhaps Sergio Marchionne is banking on a loss of institutional memory at General Motors. That's the only way I can see that he might expect GM to consider buying Fiat Ch ...

Why we won't 'put' credence in GM-FCA merger talk

10:26 am U.S. ET | April 15
General Motors is unlikely to entertain a merger with Fiat Chrysler after the sour end to the GM-Fiat Alliance in 2005. That's when Sergio Marchionne forced GM to pay $2 ...
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