Dave Guilford

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Recent articles

How to do an automotive hookup

12:01 am U.S. ET | Oct. 5
The low-key cooperation between Daimler and Renault-Nissan offers a low-key counterpoint to Sergio Marchionne's assertion that mergers are critical to industry survival. ...

Old Auto scandals create opening for New Auto

3:23 pm U.S. ET | Oct. 2
Facing a rising tide of disruptors, Old Auto desperately needs to stop being its own worst enemy. ...

The secret to the Ghosn-Zetsche alliance's success

10:15 am U.S. ET | Sept. 29
Carlos Ghosn and Dieter Zetsche's annual press conference, known on the auto show circuit as “The Carlos and Dieter Show,” would be easy to dismiss as mere se ...

Nakamura driven to stay ahead of the pack

12:01 am U.S. ET | Sept. 28
In an interview this month at the Frankfurt auto show, global design chief Shiro Nakamura emphasized Nissan's devotion to standout design - strikingly seen in the Gripz c ...

Ford's Farley: Mustang starts strong in Europe

12:01 am U.S. ET | Sept. 20
Ford's Europe boss Jim Farley says the new Mustang is back-ordered until spring in Europe. It's an early, positive sign in the company's drive to make the Mustang more po ...

Mazda aims to lift U.S. crossover volume

12:01 am U.S. ET | Sept. 20
Masahiro Moro, Mazda's managing director for global sales and marketing, says the automaker has a simple plan to make more money in the U.S. business: Sell more crossover ...

Infiniti goes pint-sized

4:20 pm U.S. ET | Sept. 14

Johan de Nysschen, in his short stint as head of Infiniti, set a clear goal of expanding the Nissan premium brand's lineup beyond its U.S.-centric origins. Th ...

Marchionne's numbers take the shine off auto show glitz

2:15 pm U.S. ET | Sept. 14
Sergio Marchionne’s biting criticism of the industry’s economic inefficiency will provide a contrarian undercurrent during this week’s Frankfurt auto sh ...

Another car-hack issue to ponder: In-car eavesdropping

12:11 pm U.S. ET | Aug. 14
We have all seen the rash of reports about hackers taking control of connected cars, but could a hacker turn on a voice link without your knowledge and listen to your con ...

A new Normal? Don't bet on it

12:54 pm U.S. ET | July 31
Given Mitsubishi’s low U.S. output, it was not totally surprising to hear the Japanese automaker will end U.S. production. ...
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Special Video Report
Mazda's Wager: Self-driving cars will be ‘disastrous’ for industry

Mazda's Wager: Self-driving cars will be ‘disastrous’ for industry

Mazda’s N.A. marketing chief Russell Wager says a lot is at risk in the rush to create self-driving cars – including brands and advertising as we know it.
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